Gateway Hancock Health: The Grouchies

They're irritating, inconvenient, and downright unfriendly–they're the Grouchies. And we created them to represent all things unfortunate about lab, imaging, and urgent care facilities across the country. More often than not–high costs, confusing bills, and daunting wait times make for a typical, terrible healthcare experience. But at Gateway Hancock Health, you can avoid the Grouchies with top-tier care and staff that are dedicated to making health possible.

3D Character Development in tandem with Buff Motion

Project Team

Creative Director: Ken Honeywell
Associate Creative Director: Joe Black
Designer: Chad Wysong
Writer: Cathy Kightlinger